Making a decision

To assure i go down the right route i need to analyse existing advertisement and music videos.

ADVERT: The Carphone Warehouse



Director: Kristofer storm
Agency: CHI

This uses a different approach to creating a different and modern advert. This technological process used is called stop frame, made simply by using a white board and marker pens, whilst taking continuous still images of each mark made. Creating a swift, continuous animation and adding cute characters to attract and appeal to the audience. They cleverly use a simple voice over to not distract the viewers from the animation and quirky non-diegetic music. I really like this advert; I feel I would be able to use my artistic skill to create something similar.

MUSIC VIDEO: The Cribs – moving pictures.


DIRECTOR: Norwood Cheek

The director has used the bands genre and style to create a vintage style video to attract and engage the audience as the retro image dominates the indie scene. The pace of the editing runs parallel with the music reflecting the bust, hectic lifestyle of the band, intensifying the rebellious ideology behind the Rock ‘n’ Roll scene. Another aspect I’ve noticed is that the video focuses on the female character. During the video she is represented as an attractive, young, stylish female who is also the only character shot in colour, further signifying the female importance. I really like this style of video and the indie genre. I feel I would be able to use my creativity to make a video in a similar style. Not only this, from my last coursework i will be able to use my camera and editing skills to produce an effective piece of work.

Finally, I feel that I would be best suited to making a music video as I already have camera skills. I also feel that making a film based video and use my music/fashion history knowledge i will be able to construct an effective music video to meet the unsigned artists genre.